Are you new in online marketing?
Want to reach out to more clients?
Want to take your business to next level?
If answer to above question is yes! then you are at right place.
Writing an email copy is not everyone’s cup of tea, but to grow business, learning it plays an essential role.
Though electronic mail technology known from last 60 years, nowadays it’s use is profound.
Composing a perfect mail copy don’t come handy to everyone but mastering it, is also not like climbing a mountain. By knowing few tips & tricks (mentioned in this article), you can write a professional e-mail copy.
1) DECIDE YOUR AUDIENCE
Throwing a bunch of mails to the clients who aren’t interested in your services, hardly make any sense. And sending such mails 100 or greater in a day is useless.
Instead send 20 or less mails to the specific people, will definitely give you one deal and chances of getting leads will increase perhaps.
Firstly do research work, accumulate receivers mail data and then send accordingly.
2) SUBJECT LINE IS ONE PLAY GAME
Imagine you’re a sweet lover & got a mail whose subject line reads “purchase sweets from our shop”. Don’t you think it sounds boring & I’m sure you aren’t going to open the mail even.
Instead if it would came like ” Had hectic day? Don’t worry! Wrap up with some delight in your tummy.”
In above both examples, the motive is same i.e., to sell sweets but the way of putting them is totally different.
This is all. You must write a subject line as if it attracts the reader in one glance & left with no other reason than opening it.
Be clear to the point with catchiness in writing a subject line.
3) PERSONALIZING MAILS IS LIKE ADDING CHERRY ON CAKE
Imagine! if someone gives complement or praises you, will make you feel overwhelmed from within.
In similar manner, if mails are personalized customer wise, chances of grabing their attention on mail body increases. You can personalize mails by including their names or what they like (if known) in starting and then include rest points why the respective mail has been sent.
4) RELEVANCY OF MAIL BODY IS UTMOST IMPORTANT
After being successful in bringing the reader towards e-mail body, while reading if they can’t correlate the content provided with the subject line then remember that for them the unsubscribe button is not much far.
It’s essential to gain trust of people at very first so that if following mails arrives, they’ll make sure to read atleast of your’s.
Content of your mail body should be such as if promised in subject line following coherency.
5) INCLUDING CALLS TO ACTION, fulfills the desired motive of an e-mail
Try to include a direct link of your service page or application in your mail body. It will reduce the time of person in searching it separately.
Framing your mail content in this way increases the rate per click as well.
6) TRY TO WRITE SIMPLE AND COMPACT
Do write with perspective that your viewer’s time is important, so do not try to circumlocute the things & make sure not to use many jargons.
Just write simple and compact mail delivering the desired prospect behind sending.
7) MAINTAIN KINDNESS ALONG WITH STANDARD
Market copy should not sound like as if giving order and throwing everything on them related to business.
Instead try to be kind, establish healthy relationship and maintain standard of mail copy as well.
8) AVOID SPAMMING
Do not send tons of mails unnecessarily. It not only downgrade writer’s dignity also leave a bad impression on your reader as well.
Try sending only important mails and frequency should be atmost one or two in a week.
By Implementing the above mentioned tips, your main prospective will get fulfilled and eventually will increases the leads in long run.
Happy writing everyone!
Can’t wait to see your mail in our inbox, Go ahead & start your beautiful marketing journey by writing first email copy.
If want some personalized mails for your business, feel free to contact us at firstname.lastname@example.org .