Today’s world is becoming more and more digital. A website is very important if you want to grow your startup or business. Most people agree that there are many benefits to using a startup online, the most prominent being that the website uses Search Engine Results Pages (SERPs) to easily attract new users to the company/startup. You can find it and it can give your business a big boost. Let’s introduce some key elements.
His successful SEO strategies fall into two groups:
On-page SEO and off-page SEO.
1. On-page SEO refers to SEO elements and methods that focus on developing different aspects of a website under the owner’s control.
2. Off-page SEO offers his SEO elements and strategies focused on promoting websites and brands on the network.
In general, on-page SEO is about building a website that your visitors and search engines care about. Off-page SEO is all about drawing attention to your website while building the integrity and authority of your content. It discusses the elements/factors of both on-page SEO and off-page SEO to improve your website’s performance among other websites. What does it take to be successful on-page SEO? Let’s take a closer look at what constitutes an on-page SEO factor.
ON-PAGE SEO FACTORS
CONTENT
Content is the king. You can do all of the on-page SEO optimization around keywords, internal linking, and description. Search engines have a lot of tools for evaluating content value. Before posting it, you should ask yourself these questions: (A) is it useful to the user? B) Is it easy to read? (C) Is it unique? And (D) is it relevant to the customer’s query? If you can honestly answer “yes” to each of these questions, your content is good to go.
KEYWORDS
Keyword development is the foundation of SEO. Google is better at understanding nuanced language and results are more detailed. The focus has shifted towards long-tail keywords that enclose detailed, specific keyword phrases. Sit and think of audience and the keywords they are searching for; once you get them, then create & optimize content with those keywords.
TITLE TAG
A “Title Tag” is simply HTML code that enables you to give a name or title to a web page. These titles appear in the browser search bar and SERP’s. A title tag is one of the most critical on-page SEO elements after the content of the page. You have to choose your words wisely as the titles are limited to only 60 characters or less than that to ensure proper SERP display.
META DESCRIPTION
A Meta description contains a brief summary (150-160 words) of the web-page content. Meta description is based on SERP snippet. It’s typically underneath the headline in a social post. It helps users to understand how your content is relevant to their search. Meta description encourages clicks to content.
Alt Text
Alt Text (also called an image tag or alt description) is a brief written description of an image that appears on your web page. If the image doesn’t load properly on the web page, alt text fills the space so users know what they are missing. Some screen-reading tools also use alt text to describe images to users who are visually impaired users. Alt text allows search engines to better find and rank websites.
SECURE SOCKETS LAYER (SSL)/HTTPS
In today’s world, page security is more salient than ever, enabling Secure Sockets Layer (SSL) technology is the most effective step to improving your security, trustworthiness and visibility. You must be wondering why SSL is necessary. SSL protects the data exchanged between your web server and other’s web server from being plundered by a third party. SSL is a necessity when the information shared is sensitive, such as credit card numbers or personal details.
A SSL certificate is purchased by a website owner to digitally authenticate the identity of the website and to enable encrypted connectivity. If your website is SSL protected, then a padlock icon or the word “Secure” appears in the browser bar.
INTERNAL LINKING
Talking about linking, internally linking related pages on the website is critical factor of on-page SEO. It’s a very easy way to improve rankings on search engine for visitors who are more engaged with any content and website. Here, pillar pages come into existence. Dedicating site pages to ranked topics clarifies searches for users and allows the owner to link all the related pages back to that pillar.
If pillars are identified, you can customize content and URL strategy specifically to those pillars. You can easily merge all related content back to the primary page and help you boost your search ability for those topics.
PAGE PERFORMANCE
All the other factors/elements of on-page SEO deal with content master plan and quality. The presentation of your website (and pages) is also an on-page ranking factor for consideration. Pages that consume a long time to load or don’t render properly on mobile rank lower is SERPs as users get frustrated. They will leave your website.
Search engines estimate page performance and value it as a key page ranking factor. If you want to manage your website accordingly – pay attention to image file sizes, reduce the redirects, improve mobile responsiveness and minimize the amount of CSS/Javascript.
MOBILE RESPONSIVENESS
The world has 6.64 billion smartphone users and 1.28 billion people of the world use tablets. Having a mobile-friendly website becomes an important part of your online presence. There are two critical aims to make sure mobile device visitors have a better and smooth experience on your site:
1. Sites did not optimize for mobile. They force visitors to pinch or zoom just to read content, which is frustrating and could cause them to bounce.
2. Google primarily uses mobile-first indexing, which indicates that Google favors mobile content over the desktop version for indexing and ranking page relevance to user queries.
PAGE EXPERIENCE
Page experience is a set of signals comprised of Core Web Vitals, mobile-friendliness, site security, and interstitial intrusiveness. Core Web Vitals measure user’s perceptions of and actual experience with web page interactions beyond value of the information.
OFF-PAGE SEO FACTORS
On-page SEO is directly in your control. You can play with keywords, title tags, meta descriptions and other factors creatively to build user-friendly content that ultimately increases site visibility in search engines.
Off-page SEO is not in your control. Off-page SEO is a collection of strategies, tactics and efforts you follow to promote your content on third-party sites across the web. This part of SEO mainly focuses on getting your website, discussed on another website.
You have heard about off-page SEO, building links to your website. It’s true that back links are very helpful for the growth of your website and there’s much more to know about off-page SEO.
BACKLINKS
The number and quality of backlinks you have to your website is the biggest factor of off-page SEO. As more sites link to your content, Google gives your website more authority and your rankings rise up.
As many marketers seek backlinks that can help their websites rank higher than before, they find themselves caught in the web of questionable paid-linking tactics that aren’t even necessary. There are several organic steps to build effective off-page SEO results;
· Guest Blog
· Feature in industry trade publications
· Reaching industry to request content shares
· Participating in podcasts
· Hosting physical or virtual event
You can achieve maximum success by following these steps.
DOMAIN AUTHORITY
Domain authority is measured by a few different factors and they include how long you have had your domain name (longer is better), the history of the domain name, the number of backlinks, and the number of 404 error messages (indication of missing pages). Ensuring that, you have a technically sound website that follows the SEO best practices, can maximize your domain authority and improve your ranking.
SHAREABLE CONTENT
Do you remember? I have written above that content is king. Creating helpful and shareable content is one of the most effective ways to maximize SEO. It’s also an organic way to generate backlinks to your website.
SOCIAL MEDIA ENGAGEMENT
More than 4.6 billion use social media. Connecting with them on multiple social media platforms can easily boost the popularity of the website. A strong social media presence builds strong business and generates backlinks opportunities.
We’ve compiled a list of the Top 10 social media platforms for link building.
· Snapchat
· Tumblr
· Ask.fm
· Mix
PAY-PER-CLICK CAMPAIGNS (PPC)
SEO is a part of a successful pay-per-click campaign. When your site is getting off the ground, you need to get visitors to your site and conducting PPC Google, Twitter, Facebook, and LinkedIn can help with that. But you have to remember one thing: PPC performance is only as good as the content offer and the parameters of targeting. If your content is solid, then PPC will generate more traffic to your site, backlinks and more.
CONCLUSION
Don’t forget that a successful SEO strategy doesn’t involve choosing between these two strategies (on-page SEO and off-page SEO). It’s like if you want to start a car, you need tires and engines to start the car. If you want your website to run smoothly and efficiently, you have to follow both SEO strategies.
Alles Global Solutions helps you ensure that the foundation of your website is solid with a comprehensive website review, in-depth analysis, and keyword research.
